Liberty Sports focuses on two main areas in the B2B business:
- Hospitality Events
Whether you’re after a package or individual modules for sports events, we can help you with both. Be it a Soccer World Championship or a European Cup, UEFA Champions League, Olympic Games, a Formula 1 race or other high-class sport events across the globe, we can combine it all. From tickets, hotels, transfers to exclusive social programmes, it all comes from one source and is of the highest quality.
- Travel Management Sport Teams
We take care of the complete travel management from A to Z for teams, sponsors, guests and media staff. From site inspections to planning and implementing your event: Our many years of experience and our references help us to quickly understand the individual needs and processes of clubs and associations. Club life is fast-paced and many things happen at short notice – therefore it’s important to be able to act swiftly and be extremely flexible. These are two of our main traits which we have proven at European and Champions League level and also with Liberty’s network worldwide, we can offer quality solutions at short notice in almost all destinations.
Andreas joined Liberty in 2017 to build the sports division of the group as well the agency behind. He is in leading positions in sports travel industry for over 20 years working for tour operators, sponsoring & event agencies. Acting with a highly positive reputation in a worldwide network of sports agencies & tour operators.
In football he organised the travel & event management as well incentives for clubs and teams, federations, sponsors, media and corporate clients within Champions- and Europa League. He has the experience of many European Championships, World Cups, Champions League Finals and Qualifying & Friendly Matches. Finally, he joined 3 Olympic Games and worked for several German Sports Federations.
He is born in the Rhine area and lives with his family in Düsseldorf.
Mario (born in Salzburg, Austria) studied at the College for Tourism in Salzburg before beginning an apprenticeship in the local travel agency Ruefa. After spending a year in South Africa developing a more global mind, he returned to Europe to become the MD of AirConti in Austria, Munich-based tour operator which later became part of TUI. Over the next decade he grew to lead the Upper Austrian travel agency chain for 5 years.
In 1990 with the fall of the Iron Curtain Mario seized the opportunity and ventured to Prague, Czech Republic to establish his first Liberty office with just 3 employees. He spent 9 years in Prague overseeing the business and expanding to become the global enterprise we are today with over 55 offices around the world. In December 2018, Mario joined the management of Liberty Sports and since then, is leading the division within the Liberty Group together with Andreas.
Mario has been in love with Africa since his first visit in the 80’s and has been Kenyan resident for over a decade. He owns 5 lodges in Kenya including a conservancy and is passionate about nature conservation. Mario travels 7-9 months a year to oversee the offices worldwide and loves to spend time with his son and wife.
Sascha is part of the Liberty Sports team since the 1st of January 2020. With more than 20 years of experience in the sports marketing world (Head of Global Sports Marketing at Adidas International) and in arena management (Director of Sports with the Anschutz Entertainment Group), Sascha brings the necessary know-how in all areas of sports events, for example, Olympic Games or World and European championships with him. This is exactly how he positively contributes to the tourism expertise of the Liberty Group worldwide; he opens the door for our clients to unforgettable moments at the world’s greatest sports events. Additionally, he has carried out numerous events as the conceptual head as well as being the organizer of such. The man knows what he’s talking about.
Sascha has a wide and varied network ranging from athletes and clubs to associations and agencies in professional sports, not just in soccer. His main focus is on sports like basketball, handball and volleyball, working in various positions to date. He has worked with several world-renowned sports stars in the past e.g. the late Kobe Bryant †, Kareem Abdul-Jabbar, Muhammad Ali and many others. He is a true Berliner, an author of two books on basketball and an expert on the USA, and after many years working at home and abroad, he has made Berlin his base, where he lives with his family.